Apple's Steve Jobs has made it clear in an interview with the New York Times that Apple and its partners will be the sole architects of every aspect of the device's applications, "from ringtones to word processors" as the Times put it.
Jobs declared:
So what is the mentality behind this puzzling decision? Well supposedly, it is for "quality assurance" purposes designed to ensure your iPhone works properly without interference from all those untrustworthy third party developers out there. Of course, as Jobs reiterated: “That doesn’t mean there’s not going to be software to buy that you can load on them coming from us. It doesn’t mean we have to write it all, but it means it has to be more of a controlled environment.” Control, that is the key, and the question is, to what extent does Jobs think he can control our digital lifestyle before consumers reject his close-minded vision of what people's digital experience should be? Not that I'm suggesting anyone jump to immediate conclusions before the product has even been released on the market, but as the Times observed, this carries a certain resemblance to the Jobs vision of the Mac back in 1984, which turned out to be unsuccessful to say the least...
Overall this past week, admist all the initial wonder and excitement created by the sweet news of the iPhone announcement, the fine print and complications which have subsequently come to light leave a bitter aftertaste in the mouths of would-be consumers. Aside from the device's hefty price tag, the iron chain binding it to Cingular's clasp, and the exasperating name dispute between Apple and Cisco-Linksys, this unexpected new restriction could develop into the restraint that cripples what seems like a nearly limitless platform. Fortunately, there is still the comforting possibility of hacking the device and porting Linux to it, though I suspect that the user experience would certainly be a far cry from the elegantly designed OS X derivative the iPhone will officially run.
Software designer and friend of Steve Jobs Michael Hawley says “Apple is in a unique position to build a winning personal device that really fulfills the missing promise here." The biggest question is not if Apple is capable of fullfilling that missing promise, but of whether or not they've realized what that missing promise should embody...
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