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PC Consumer Satisfaction Report Indicates Apple is King, but Slipping


REVENGE

In it's annual report, the University of Michigan calls notice to American Customer Satisfaction Index [ACSI] data that shows overall customer satisfaction with PCs has dropped 3 percentage points to 75, and that Apple remains industry leader despite dropping 5 percentage points to 79. HP was the one corporation to improve a percentage point to 76, although its subdivision COMPAQ's worst-in-industry score of 73 percentage points, is nothing to brag about.

 

Here is a table summarizing the ACSI data for the PC manufacturing industry in years present and past:

 

customer-satisfaction-q2-2007-pc-mark.gif

Source: ACSI via AppleInsider

 

The report also discusses scores for the search engine industry. The ACSI report measures consumer satisfaction for different sets of industries every quarter, with the second quarter industries being from the consumer durables and e-business sectors.

 

The ACSI Second Quarter Report [PDF]

 

The Original AppleInsider Story


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They are pretty much neck and neck now, but thats coz Apple has gone down.

 

I guess thats due to Leopard Delays and the Whole iPhone Refund debacle.

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OK, overall satisfaction is 75%. Apple is above the overall mark. Sounds like a good thing to me.

 

Also, I dislike using a statement like this, but when you're #1, there is only one direction you can go.

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