Cupertino, start your photocopiers. Please.
Microsoft is planning to introduce "Live Drive," a .Mac-style solution for Windows in which users can store files, backups, and other items directly from their Windows Vista machines. Initial reports indicate that users may be given up to 2 GB for free, with the option to purchase more. No word on syncing capabilities or other features.
While the details are still sketchy at this point, Live Drive sounds like a very promising addition to Vista... and one of the first about which I'm genuinely excited (which may be the only Genuine thing about my Vista installation). While it's quite obvious that Microsoft is taking yet another page out of the Apple book - and I'm not sure there are many pages left - tight Microsoft "Live" integration could very well leave .Mac in the dust. Free Email, free storage, and free syncing will likely bring Apple users to question the value of a .Mac subscription when Redmond offers similar features for free.
So, Apple, let me be one of the many to implore you to make .Mac free. Today. You've done it before, let's do it again. Take a page from Vista's playbook and, as always, make it better. Then recycle that page to make Greenpeace happy.
(Just in case Apple needs a month or two to ponder my proposition, we'll have a list of free .Mac substitutions in a few days! Stay tuned.)
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