As the administrator of a growing online community, I found this to be one of those "I can't believe that the heads of Apple, who have MBA's and private Learjets, are getting paid to make these decisions" things. From The Mac Observer,
Apple Computer has terminated its Apple Discussions Hosts, the forum moderators that monitor and moderate the company's user discussion boards. A source involved with Apple Discussions, speaking on condition of anonymity, told The Mac Observer that management at Apple has questioned the value of the discussion boards. The end result, however, has been a marked decrease in the quality of discussions, and an increase in everything from rudeness to instructions on pirating music and software.
Apple Discussions are used by Mac, iPod, and other Apple software users to discuss issues they have with their Apple products. The boards have heretofore been moderated by Apple staff members, called Hosts, who answer questions and otherwise moderate the discussion (for instance, deleting rude and unruly posts reported by highly ranked volunteers).
Apple Discussions have long been a source for its customers to find solutions to their problems, and the vast majority of posts are how-tos and problem/solution threads. According to TMO's source, some within the company fear that losing its staff of mods will result in Apple having less of a direct interface with its customers.
"We know that Apple will have far fewer eyes to spot real problems," said our source, "or to moderate the actions of those who have unproductive agendas."
Any ideas why they'd do this? This was a great resource that I think most of us have used from time to time when considering buying a Mac. It's a shame they don't care about it anymore, and I guess it means that communities like ours will be all the more important in the years ahead.
P.S. We have a great Mod staff here - they really are the best I've seen.
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